If you own a small gift shop or a bookshop with a wellness and self care corner, you may have noticed that it’s really hard to find mental health related gifts that are both approachable and grounded in trustworthy information. On one hand, there’s messaging that can read over-the-top positive. On the other side, there’s a lot of dark humor that goes a bit too dark.

As a therapist, I understand that mental health, wellness, and self care all involve nuance, and I like to think of the stickers and gifts that I make as being right in the middle. When I turn my mental health art into products, I aim for being grounded, hopeful, and accurate. It’s a combination that can help your business build trust with customers, whether you’re a bookstore, gift shop, or therapist in private practice.

How I Make My Approachable, Adorable Mental Health Gifts

Most of my mental health stickers begin as educational illustrations, sketch notes, or comics based on my own experiences in therapy as both a client and a therapist. Over the years, I’ve learned that people often connect more deeply with an illustration than clinical handouts or readings.

What does that mean for retailers who aren’t therapists? It means I’m translating the clinical info that too often stays in clinics and therapy offices into a fun, visual way, and mental health savvy shoppers love it.

The result is a line of stickers, and so much more, that invites curiosity and conversation instead of generic affirmations, dismissively dark humor, or one-size-fits-all advice.

For retailers, that means my wholesale collection offers products that resonate with customers looking for something a little more substantial than “good vibes only.” My wholesale mental health stickers and gifts include topics like radical acceptance, mindfulness, thriving through diagnoses, inner child healing, and breaking generational cycles. I also cover lots of fun topics like trinket collecting, crafting, art making, and plant-parenting.

Some of my art is serious. Some of it is silly! All of it is made with care for the person encountering it.

How to Display My Products in Retail Spaces

I get this question a lot, and it’s one I love helping my retailers solve! I regularly flip my art studio into a retail space for big community markets in my St. Louis neighborhood, and it’s a great opportunity to experiment with ways to display my stickers, pins, cards, and books. Here are some product-specific display tips:

Mindful Grounding Card Decks

Look best in a small basket on a table. Unwrap and open one deck and label it as “sample,” so shoppers can flip through the cards.

Emotion Wheel Pillowcases

Display one stuffed pillow next to folded, packaged pillowcases. Try a feather-stuffed pillow form. They’re extra huggable, and make the covers look luxurious. I recommend steaming or ironing your sample.

Feeling Wheel Disks

Plate holders are the secret to displaying the emotion wheel disks in a retail space! If you order 8 or more, ask me about a free wood plate holder with your order.

Keychains and Bag Charms

I like how these look on small trays or baskets. A container with a bit of an edge gives customers that satisfying experience of sorting through.

Novelty Lanyards

Lanyards display best hung from peg hooks, but you can also display a few on a necklace display form and keep the packaged lanyards nearby.

Stickers

If you own a retail space in modern times, I’m guessing you know how to display a sticker! So here’s my bonus retail tip: use an alcohol-based stamp to add your business name to the back of the stickers.

Books

Because my books are interactive, customers have told me over and over that spiral-bound is preferred, but they're a challenge to shelve, right? For more sales, display my books cover-out on small easels or endcaps.

Wholesale Ordering Information

Direct Wholesale Orders

If you need a large quantity of a specific item, or just one or two bulk products, like a case of 20 DBT Activity Books, feel free to contact me directly. In some situations, I can offer pricing that isn’t available through Faire.

Order Through Faire

Faire is my primary wholesale ordering platform.

Retailers can browse my complete catalog, place mixed-product orders, reorder bestsellers, and manage wholesale purchasing through one system.

On Faire, eligible retailers get 60-day payment terms, 50% off their first order up to $150, and free shipping with us for an entire year. lindsaybramanstudios.faire.com

Minimum Order

The minimum wholesale order is $100. Mixed products and quantities are welcome.

Shipping & Lead Times

Most wholesale orders ship within three business days. If your order requires additional production time, someone from my team will contact you with an updated timeline after your order is placed.

Hey, That’s Cool, But Are Your Stickers Decent Quality?

There’s a lot of not-very-sticky stickers out there, so I put my printer to the test. To test my stickers, in 2025 I placed several stickers on the back of a street sign in front of my brick-and-mortar studio. After one harsh midwest winter and a ton of direct summer sun, they remain colorful, legible, and firmly adhered. If they can survive that, your customer’s water bottle, laptop, notebook, or filing cabinet is gonna be a cakewalk.

Shops Where Lindsay Braman Studios Belongs

Here’s the kind of businesses that see the most sales and return to reorder regularly:

Gift Shops

My mental health and self care stickers are an easy add-on when customers are already headed to checkout. In my own online shop, I saw the average number of items in orders jump by 26% after I dropped my first big sticker collection in 2025. Because I house inventory in my St. Louis studio and order in very large production runs, I’m often able to offer stronger wholesale margins than many small independent sticker brands.

Therapy Offices

Many of my wholesale customers don’t resell my products at all. They integrate them into their practice as psychoeducation tools, visual reminders of things they’re working with clients on in therapy, year-end gifts, and conference or networking giveaways. My mental health stickers provide meaningful, accurate, research-based words and images, not just a positive phrase.

Stationery Shops

There’s a big overlap in demographics between people who shop for stationery and people who have a sensitive, feeling-oriented approach to life. My stickers and mental health gifts tend to do well in paper goods shops, where my stickers and tear-away notepads are an especially good fit.

Manufacturing Origin Information

All books and notebooks are printed and bound in the United States.
Pillows and textile products are printed in Canada using fair-trade labor.
Stickers, lanyards, keychains, and certain accessory products are imported.

Wholesale Mental Health Stickers & Gifts